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March 24, 2008-ConsumerWorld>
ConsumerWorld: Do You Have an Agent You Can Trust?
March 25, 2008
Excerpt From:
“Real Estate: the Least Trusted Profession”
By Marc Davison: The Davison Files, Inman News, March 19,
2008
Inman News: http://www.dailynews@inman.com
MEASURE THE TRUST WORTHINESS
OF YOUR AGENT
Are agents untrustworthy? Some are, but many more are not.
Yet many good agents and companies paint themselves with
the brush of mistrust by adhering to modes of marketing and
branding that fail to set them apart.
Untrustworthy agents hear what their clients say.
Trustworthy agents listen.
Untrustworthy agents make deals happen.
Trustworthy agents help people buy and sell homes.
Untrustworthy agents work hard and make a case for it.
Trustworthy agents work smart. They perform magic and do it
quietly, with grace.
Untrustworthy agents stress about deals.
Trustworthy agents never lose their cool.
Untrustworthy agents are about me and I across all their
brand touch points.
Trustworthy agents place their entire emphasis on "we" on
"you."
Untrustworthy agents claim they got into real estate to
help people.
Trustworthy agents got into real estate to make a living.
They are transparent about that.
Untrustworthy agents say what the consumer wants to hear.
Trustworthy agents tell it like it is.
Untrustworthy agents work with anyone.
Trustworthy agents hand-pick clients.
Untrustworthy agents hide behind templates.
Trustworthy agents speak in their own voice.
Untrustworthy agents use platitudes to market themselves.
Trustworthy agents have stopped marketing themselves in the
conventional sense altogether.
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